Most New Jersey service businesses are invisible to ChatGPT—and that's a problem when AI searches convert better than Google. Local Generative Engine Optimization (GEO) is the next big thing in online searches, and companies can't afford to ignore it.
AI Traffic Shows Superior Conversion RatesA recent Rutgers University-New Brunswick report shows that 74% of New Jersey residents have used at least one artificial intelligence tool, with awareness of systems like ChatGPT above the national average. This broad adoption — spanning daily life, education, and work — reflects a structural shift in how consumers research information and discover local services, creating new opportunities for service businesses to appear in AI-driven search results and recommendations
Not surprisingly, the quality gap between AI-generated traffic and traditional search results reveals a fundamental shift in customer behavior. When ChatGPT recommends a service bu…
